Strategy and vision

The customers of Arion Bank all have diverse and different goals. Our role is to enable them to seize opportunities as they arise by providing them with quality service and advice. We endeavour to make our services accessible and personalized to the needs of every individual customer. In partnership with our customers we stimulate shared growth and progress in Icelandic society.

Positioning

To excel by offering smart and reliable financial solutions which create future value for our customers, shareholders and society as a whole.

Our main areas of focus:

Excel at what we do

Solution-oriented and performance-driven culture
Outstanding employees in a motivating environment which is innovative, demanding and enjoyable
Work with partners who enhance our business and diversify our product offering

Offer smart solutions

Diverse and value-added services for discerning customers
Service and decisions are based on data and analysis
Digital solutions which make our services more convenient to use

Create future value

See things from our customers’ perspective and understand their needs and goals
Work responsibly, guided by sustainability
Be there for our customers by providing ingenuity, solutions and financial resources

Cornerstones

The cornerstones describe our character and how we do our job.

We find solutions

We are solution-oriented in everything we do. Fostering a spirit of teamwork, both between the Bank’s divisions and our partners, and a creative mindset is second nature to us. In our business we often find ourselves in the position of an intermediary where it is crucial that we use our ingenuity and expertise to identify smart and dependable solutions for our customers. Our success comes from our customers’ success.

We make a difference

We lay the basis for our customers' success by getting to know them, their goals and circumstances and we make a difference by offering varied solutions and developing new products. We make a difference in the community by operating a good bank and helping to ensure that Iceland has a financial system which people can rely on.

We get things done

What matters most is what we get done. We do not avoid difficult tasks but instead get on with them and deal with them professionally. We get things started and take responsibility for our projects and decisions. We take the first steps, respond quickly and keep people informed of what’s going on. We aim to remain a market leader in providing quality financial services and contribute to the success of our customers and society as a whole.

We say what we mean

We say what we mean, show respect and we maintain confidentiality at all times. We work with integrity, are fair and speak our minds. We respect the society we live in and observe sound business practices. This is how we earn the trust of our customers and the community.

Convenient banking

In today’s rapidly evolving society we seek to meet the needs of our customers by providing outstanding service which is convenient and accessible around the clock. Digital technology facilitates efficient, flexible and personalized service. Our sophisticated and user-friendly solutions have made us a market leader in Iceland.

A diverse selection of products and range of services are central to developing close and dependable long-term relationship with customers. By offering universal financial services and insurance to individuals and companies the Bank can provide customers with a comprehensive overview of all their finances in just one location. This is how we meet different needs and apply our expertise so that we can help the customer reach their full potential.

We focus on running an efficient business, seeking to eliminate waste and to shorten lines of communication to make us more flexible. We aspire to do better to today than we did yesterday, thereby bringing continuous improvements to services and business. Enhancing customer experience and satisfaction.

This is what we call convenient banking.

Green finance

Arion Bank’s sustainability policy bears the title Together we make good things happen and signifies that the Bank wants to act as a role model in responsible and profitable business practices, taking into consideration the environment and society.

We realize that the greatest impact banks can have is through lending and investment and we take this responsibility seriously. The Bank has adopted an ambitious environment and climate policy and is committed to efforts to ensure that Iceland can meet its obligations under the Paris Climate Agreement and other domestic and international environment and climate treaties. Arion Bank offers its customer green financial services, such as green car loans, deposits, mortgages, corporate loans and green funds at Stefnir.